My Work
A selection of projects across research, CRO, service design and SaaS, from recent client work to earlier in-house roles.
RECENT WORK
Hillarys
Seven years leading design for the Hillarys product team, turning cluttered pages into clear, high-converting journeys.
CRO Research Design systems
Pure Pet Food
Finding out why customers were dropping out during trial, and turning the research into principles the team still uses.
Service Design Research
TYNY FOR WPP
Replacing a manual, spreadsheet-based process with one clear tool for marketing spend data.
SaaS AI Prototyping
MORE PROJECTS
Endura
Turning a backlog of research recommendations into a realistic roadmap within tight CMS constraints.
Usability testingRoadmapping
Hillarys Account Area
An evidence-backed account concept, tested with hundreds of users before any build commitment.
ConceptRetention
PENGUIN RANDOM HOUSE
Building and leading an in-house team of digital designers, UX designers and AV producers.
Penguin.co.uk
Designing the main consumer website for one of the biggest publishers in the UK.
Brand HierarchyDigital
Penguin Flipper
A playful gift-finder that helps people choose the perfect book for someone else.
Creative Workshop
Penguin Marketing
Digital creative for book campaigns across Penguin's biggest titles.
Creativity Marketing Campaigns