I work across research, strategy, service design, UX and UI. I'm just as happy shaping direction as I am getting into the detail, or helping a multidisciplinary team work through a tricky problem. I care about what happens after the design is handed over, not just how it looks in a presentation.

I've built and led teams too. At Penguin Random House I set up an in-house team of digital designers, UX designers and AV producers from scratch. More recently I led the design system work for the Hunter Douglas group's 40+ brands, and I love mentoring designers along the way.

I'm also increasingly interested in how AI can change the way we work. I use it to explore ideas, prototype quickly and help teams communicate better, while keeping human judgement and user needs at the centre.

And because every About page needs a personal detail, I have an opinionated dachshund called Boo who regularly attempts to join work calls.