I'm a lead product designer, strategist and researcher who likes to meet the needs of real people while providing commercially successful solutions for clients.

Take a moment to look at some of the work I’m most proud of.

Hello!

Here’s what I do

  • Product strategy

    Creating product strategies that provide direction, focuses resources, and maximises market potential for sustainable growth.

  • User Research

    Selecting, planing, performing and analysing user research and testing activities.

  • Product Design

    Design digital products that meet the needs of real people, and equally, provide commercially successful solutions for clients

  • CRO Experimentation

    Ideation, design and analysis of CRO activities to ensure the maximum potential of a diital product is reached.

View Work

Design methods and processes

View the methods and processes I use to help unpick a clients product, service and organisational problems.

“I have worked with Gina for over 5 years now in her role as UX consultant on the Hillarys website. Her UX expertise, design skills and use of data to make decisions are a huge asset to me. I can always rely on Gina and her commitment to delivering the right journey for the user whilst balancing commercial and SEO requirements. As a result we have seen the conversion rate of the site increase YOY for a number of years, despite the increasingly tough trading environment. Her biggest asset is that she cares and you can’t put a price on that.”

Lucie Turnbull, Digital Brand Manager Hillarys

Current & Previous Clients